Kuwait Finance House (KFH) launched the “Qaddha” initiative in cooperation with ARA Research & Consultancy, aiming to upgrade customer service according to the highest global business excellence standards, enrich customer experience and achieve utmost customer satisfaction.

ARA has obtained many acknowledgments for its work. Most recently, ARA has obtained an outstanding score on its work to establish an estimate of the population and its distribution in Lebanon by two independent specialized auditing firms from Europe.
Two independent international Auditors have found that ARA ability to “deal with lack of official information and to recruit the panel with the right methodology as Outstanding. ARA establishment survey which included methodology to determine the Lebanese population, its breakdown and demographics,  scored 8.5 over 9.0 from CESP, and Robert Rudd. The survey covered 4,400 Households all over Lebanon. 

Esomar is returning back to the Middle East with its new Event “ESOMAR Best of Menap 2014- Creating Value” which will take place in Dubai on the 11th and 12th of March 2014. 2014 Event will be focusing on ideal opportunity to showcase innovative, thought-provoking and emerging approaches coming from the MENAP region, as well as client cases demonstrating ROI in all sectors. ARA will be re-participating in this event for the third time, and will be presenting the Customer Segmentation in the Automotive Sector using Transaction and Data.
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